ClickMoat
ClickMoat is a PPC click fraud protection tool designed to stop bot traffic and malicious clicks from draining advertising budgets. It monitors real-time traffic to identify worthless clicks, allowing advertisers to block fraudulent IPs and improve their overall ROI. This tool is specifically for Google Ads and PPC managers who need to reduce wasted spend on non-converting, automated traffic.
ClickMoat Risk Assessment
HealthyClickMoat is a PPC click fraud protection tool targeting Google Ads managers. While it offers a low-entry price point via AppSumo and a generous refund window, there are significant red flags regarding organizational transparency, engineering visibility, and security documentation. The product has a mediocre user rating and lacks a visible team or development roadmap.
- ·No public changelog or blog activity found, making it impossible to verify current development velocity.
- ·SaaS maturity is rated as 'Caution' due to the absence of an SLA and breach notification timeline.
- ·Team page exists but lists 0 members, indicating a lack of organizational transparency.
- ·No CDN detected and no security.txt file present, suggesting basic infrastructure maturity.
- ·Vague data collection language in the privacy policy and no guaranteed data portability.
- ·60-day refund policy via AppSumo provides a significant safety net for new buyers.
- ·Explicitly states GDPR compliance for EU residents.
- ·Domain is well-established (4 years old) and registered through 2028.
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